Koora365: An Arabic-Centric Platform Delivering Real-Time Football Data and Global Match Analytics

Portfolio PresentationsArtboard 4 scaled
  • Services: UI / UX Design & App Development
  • Client: Koora365
  • Location: Saudi Arabia
  • Completed Date: 20-12-2020
  • Budget $60,000
  • Timeline 7 Months

Project Overview:

Koora365 is a premier Arabic-language platform built to provide football enthusiasts with real-time match updates, live scores, breaking news, and in-depth match analytics. Designed for die-hard football fans, Koora365 ensures immediate access to the latest football action from leagues across the world, including the English Premier League, La Liga, Serie A, Bundesliga, and local Middle Eastern leagues.

By integrating real-time data feeds, AI-driven match predictions, and an interactive user experience, the platform significantly enhances engagement and keeps users updated with the latest football developments.

The Problem It Solves:

Football fans across the Middle East and North Africa (MENA) region previously struggled with accessing real-time and accurate football data in Arabic. Common challenges included:

  • Delayed match updates on many platforms.
  • Limited Arabic-language content for global football coverage.
  • Lack of detailed in-game statistics and predictive analytics.
  • Scattered football information across different websites and apps.
  • Limited engagement options for fans to interact with live matches.

Koora365 was designed to solve these problems by offering an all-in-one real-time football hub with live match scores, team analysis, and AI-driven insights, all in Arabic.

Design Description:

1. User Experience (UX) Strategy

The UX design aimed to create a fast, seamless, and interactive experience with:

  • Instant Access to Live Scores – A homepage dashboard showcasing real-time scores from multiple leagues.
  • Personalized User Experience – Users can follow their favorite teams, leagues, and players.
  • Seamless Navigation – Easy-to-use interface for quick access to match stats, news, and updates.
  • Dark & Light Mode Options – Enhancing usability in different lighting conditions.
  • Push Notifications & Alerts – Instant updates on goals, penalties, and match events.

 

2. User Interface (UI) Design

The UI was designed to be visually engaging, dynamic, and informative, featuring:

  • A bold and energetic color palette (red, black, and white) to reflect football passion.
  • Minimalistic, card-based layouts for match statistics and news.
  • High-contrast typography for clear readability, even on smaller screens.
  • Dynamic animations & transitions to enhance the real-time experience.

 

3. Core Features

  • Live Scores & Match Updates – Real-time updates on ongoing matches.
  • Football News & Analysis – Latest global football news in Arabic.
  • Match Statistics & Player Data – Head-to-head stats, player form, and performance analytics.
  • League Standings & Fixtures – Complete season coverage for top leagues.
  • AI-Powered Predictions – Machine learning-based insights on match outcomes.
  • User Interaction Features – Live polls, match discussions, and fan forums.

Development Process:

1. Planning & Research (Month 1)

  • Conducted market research to analyze competitors and user needs.
  • Defined the technical scope, including API integrations for live match data.
  • Created wireframes and UX prototypes for initial feedback.

 

2. UI/UX Design (Months 2-3)

  • Developed high-fidelity prototypes showcasing the user interface.
  • Implemented user journey testing to refine the experience.
  • Finalized color schemes, typography, and iconography for development.

 

3. App Development (Months 3-6)

  • Frontend Development: Built using React Native for iOS & Android compatibility.
  • Backend Development: Implemented with Node.js & Firebase for real-time updates.
  • Database & API Integration:
    • Integrated live football data APIs (e.g., Opta, LiveScore, or SportsRadar).
    • Developed a secure database for storing match history and user preferences.
    • Optimized real-time push notifications using Firebase Cloud Messaging.
  • AI & Analytics: Implemented machine learning models for match predictions and insights.

 

4. Testing & Optimization (Months 6-7)

  • Conducted unit testing and beta testing to ensure smooth performance.
  • Optimized app loading speed and real-time data rendering.
  • Fixed bugs and glitches based on user feedback.

 

5. Deployment & Post-Launch Support

  • Launched on Google Play Store & Apple App Store.
  • Set up server monitoring & maintenance for real-time updates.
  • Released frequent updates to enhance performance and add new features.

Achievements:

Real-Time Football Updates – Instant match results, news, and live events in Arabic.
Extensive User Engagement – Increased user interaction with polls, discussions, and AI-driven insights.
Faster Match Coverage – Reduced data update delays, ensuring real-time accuracy.
High User Retention – Personalized experiences kept fans engaged long-term.

Koora365 successfully became a go-to platform for Arabic-speaking football fans, offering the fastest and most comprehensive coverage of global football.

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